This week is about why chiropractic patients divorce you.
Today is about what Ben Altadonna calls the 2 “C’s”
See, your practice is about creating and maintaining relationships.
You are in the people business and the reasons why patients divorce you are the same reasons why some marriages fail:
LACK OF EFFECTIVE COMMUNICATION
AND ONE OR BOTH ARE NOT COMMITTED
Communication and Commitment.
Chiropractic and The 2 “C’s”
In practice, more times than not, it’s the patient who is not committed and the doctor not doing the communicating properly and not nearly often enough.
Obviously, you can and should improve your communication, both the type and frequency, and that’s something ChiroTrust is doing for you or can do for you (see below).
But how can you alter patient commitment levels?
1. By attracting the right patient in the first place with the right message to the right market.
2. Creating fertile ground.
3. Giving patients what they want and how they want it.
I’m spending my life pounding this message to this profession and to my members.
Doctors who resist, struggle. Those who don’t resist, along with their patients, transform!
Related Posts:
When Chiropractic Patients Divorce You
Top 3 Things Chiropractic Patients Really Want
Internal Vs. External Chiropractic Marketing Series
*Lastly, If you are a chiropractor and would like to learn more about ChiroTrust, or if you feel you need help with chiropractic marketing strategies, getting new patients and communicating with your existing ones you should pick up a copy of “Are Chiropractors Being Brainwashed?” For a free copy, see below. Even if chiropractic marketing strategies is not your thing, this latest book exposes why most practice building tactics don’t work and what you, your staff, and/or your associate doctor can do about it. This 152 page book reveals immediate no cost/low cost elegant solutions that most consultants pray that you never discover! To download your free copy now, simply only enter your email address below.
