No matter what YOU think you’re selling…
– Relief
– Correction
– Wellness
Nobody cares.
But EVERYBODY cares about what THEY want and THEY buy and act accordingly.
There is nothing that you can do about it. It is not your fault.
It is what it is.
And YOU, my friend, are no different.
ChiroTrust doesn’t attract Chiropractors already collecting $100,000 per month or more with 50% overhead.
We attract D.C.s who have a symptom that they want removed.
Yep, you are no different than your patients.
That is why you’d be better off ACCEPTING human nature than trying to change it.
Even D.C.s who claim to be “straight” are full of bologna. Most of their patients are symptom-oriented and THEY lose most of their patients just like everyone else.
BUT….
If you position your practice properly, you WILL keep most. Yep, most will eventually come back and refer others and THAT’S how you build a solid and stable practice.
See, you MUST stop losing and merely replacing patients.
Focus on maintaining the relationship, NOT a high initial “PVA”.
The money will follow.
Now, let’s talk about how to get and keep patients…
#1 – Your marketing must contain messaging that already matches what the market wants.
#2 – Your marketing must not end once patients start care. That’s when the real marketing should commence.
#3 – Your marketing should be as INVISIBLE as possible.
See, THIS EMAIL is marketing but not the marketing that you are used to.
It’s value based.
It creates and nurtures relationships.
It’s constant, consistent, and reliable and backed by the best names in Chiropractic and by the Chief Wellness Officer of The Cleveland Clinic—a feat never achieved in Chiropractic by anyone.
See, my marketing is virtually invisible. My product is my marketing and my marketing is my product.
I do the same for each and every member of ChiroTrust.
The days of “free exams”, discounted care, hardcore “report of findings”, “patient appreciate days”, “spinal screening”, and anything similar are over and they have been for almost 10 years now.
If your practice isn’t where you want it to be, it’s only because you need to get numbers 1, 2, and 3 listed above right.
…and you must be patient.
ChiroTrust has been around for a very long time.
Even before we were “ChiroTrust”, we were working hard, evolving, learning, and growing.
You and I can’t stay in the game without this constant process.
So if you are still looking for a Facebook ad, a website offer, or a special coupon that is going to build your practice, forget about it. It’s never going to happen.
You must have your product right, your messaging right, and your marketing on point.
Succeeding in Chiropractic is EASY if you do these things right.
…and virtually impossible if you don’t.
So if you are struggling, know that it’s not your fault. You don’t know what you don’t know… but know this:
IF YOU LET CHIROTRUST WORK FOR YOU, YOU WILL SUCCEED. FOR SURE.
ALL YOU HAVE TO DO IS IMPLEMENT AND TAKE ADVANTAGE OF OUR ONGOING ON AND OFFLINE GUIDANCE.
…AND WITH CHIROTRUST, THERE ISN’T ANYTHING ELSE YOU NEED TO DO OR BUY.,
– No “coaching” costs
– No seminars to pay for
– Nothing
The only price you have to pay beyond membership is the work week time that you currently aren’t putting to good use.
So what do you say?… In 5 years, you will be 5 years older. There is nothing you can do about it. So you might as well build a real practice. A practice that creates value and nurtures relationships. That way, in 5 years from now, you will KNOW that you did everything right and when you do that, you won’t have competition.
What you will have is a tight list of prospects and patients that value you and your marketing.
There is only 1 me and only 1 you.
Stand out by making YOUR marketing invisible.
Here’s how ChiroTrust does that for you:
1. The Pledge
2. The website that we create for each member.
3. Our emails that go to your patients that link to the website and contain your contact info.
4. The ChiroTrust DomeTag
5. The business card design with all the exact wording that makes friends and patients referring patients to you a breeze.
No hard selling
No discounting
Virtually invisible
Imagine if you didn’t ignore ALL those past patients who are no longer coming in…
Imagine if you didn’t focus on maximizing care and focused on nurturing the relationship instead…
Imagine if each one of those came in and referred others, based on their needs and timeline, not yours.
Your practice would be 2-5 times the practice that it is today. Or more!
Well, the past is the past but isn’t it time to correct these mistakes and bad habits so that the future is no longer the status quo?
The best strategies are the long-term ones.
The best strategies are the most effective.
The best strategies cause the least amount of brain damage and expense.
Maybe now you realize just how affordable ChiroTrust really is and just how costly ignoring your marketing can be.
