Doc, can I tell you a “secret”?
Here it is…
If my marketing ChiroTrust to Chiropractors doesn’t bring value to them, then I don’t do it.
Read that again please.
Notice I said “marketing”?
Certainly my service brings value just like your service brings value to YOUR customers (YOUR patients).
SO, WHAT DO I MEAN BY VALUE?
Write this down:
“Value must not be ONLY your product or your offer.”
Your MARKETING MUST ALSO BRING VALUE.
For example…
THESE DAILY “TIME TO THINK” EMAILS BRING VALUE.
…and yes, these DAILY “TIME TO THINK” EMAILS ARE MARKETING TOO!
And THAT’S why these emails “work”.
So…
WHAT DO I MEAN BY “WORK”?
Everything that I do to market ChiroTrust to this profession interconnected.
These emails drive doctors to JoinChiroTrust.com and that’s where they go to join ChiroTrust. It is also where they go to schedule a call with me first, if they like.
Chiro-Trust.org is a place where many D.C.s request more information about ChiroTrust and is a place where value is provided to them and to consumers and patients.
THESE ARE JUST SOME OF THE THINGS THAT ATTRACT MEMBERS TO CHIROTRUST.
So what does this have to do with YOUR practice?
Everything. Here’s why…
Everything that ChiroTrust does FOR its members brings value TO their community and to their patients and that’s how they attract patients.
Their marketing brings value before the sale, during the sale, and after the sale.
It’s how I attract D.C.s, it’s how I attracted you, and it’s how you must attract patients.
…otherwise, you are merely just like everyone else.
NEVER forget that.
