Doc,
How many business cards do you actively mail and give out per month?
Seriously, how many?
If it’s not at least 500 a month, then you have no business worrying about your business.
Instead, you should make darn sure that you have the right business card to begin with and are getting at least 20+/- cards out a day.
ChiroTrust allows its members to use a proven business card template that communicates the right product with the right message to the right market.
The only thing that is missing is the right time. That requires constant business card dispersal.
So take a hard look at your business card.
Ask yourself,
“Would a consumer already understand, agree, and care with what’s on my card?”
Or is it about you, confusing, or controversial?
In other words, as a consumer, “What’s in it for me?”
“Does this card communicate exactly what I want?”
“Does it talk about equipment, technique, or a philosophy or services that I’m not currently interested in?”
Is your card selling the drill, not the hole?
The steak, not the sizzle?
Don’t underestimate the power of a great business card!
…AND the damage of a bad one.
