Maybe it comes from skepticism, wisdom, experience, or just plain common sense. Nevertheless, patients know.
Patients know when a D.C. is overselling.
Patients know hype when they see it.
Patients can see shameless self-promotion from a mile away.
…and I’m sure you can too.
It’s everywhere in Chiropractic.
So don’t buy it.
But more importantly, don’t be it.
You don’t have to.
And here’s the good news that D.C.s don’t know:
It doesn’t work anyway.
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Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+
