Want to know how to get each patient to commit to 30, 40, or 60 visits or more and have them come in once a week for life?
Why?
Because you think that’s how to make more money?
Because you think that’s what patients need?
Because you think that’s what a good ChiropracTOR does?
Wrong.
Listen, in the “should be” world, your patients should want to correct their spines and want to live “subluxation free”.
But it the “real world”, they do not and never will.
No matter how good looking you are, no matter how convincing you are, no matter how much “research” you have to back it up…
It “ain’t” happen’n.
The ONLY market for “long-term care” is marketing “long-term care” TO Chiropractors by Chiropractors. THAT’S IT.
That’s what is REALLY going on and until you realize that YOU are NOTyour MARKET, you will continue to feel the need to get “pumped up” and the need to hang out with your peers where it feels safe, warm, and fuzzy.
You build a practice and you “get” more people “under” Chiropractic care by giving them what they want and then letting them go.
MORE come back.
MORE refer others.
THAT, MY FRIEND, IS RETENTION.
RETENTION IS NOT THIS…
Closing some and then ultimately and continuously replacing everyone.
And that is what “long-term” recommendations creates.
RETENTION IS…
Keeping 10 new patients out of 10 who each stay for 1,5,10,15+/- visits who, after released, also drop in from time to time and refer others.
This will build a more profitable practice than “closing” 4-6 out of 10 who will not refer and never come back after their “pre-pay” has been eaten up.
Less overhead
No resistance
No scripts
No “selling”
No stress
THAT’S “RETENTION”
THAT’S HOW YOU GET MORE (NOT FEWER) PEOPLE UNDER CHIROPRACTIC CARE.
“Educating” people is not how you build a Chiropractic practice.
The only way is by giving them what they want.
Is that “selling out”?
Yes.
But doesn’t “selling out” mean that you have more demand than supply?
Well, that’s how you do it.
Listen, I know that it’s fulfilling to lecture people, to convince them to agree with you, to feel like an expert, to “change lives”….
If that really is important to you, if that really is your purpose, if that really is your passion….
Then give your care away for free.
It will still be an uphill battle but at least patients won’t continue to question your motivation.
