20-50 New P.I. Patients Per Month…
Or more…
Each and every month.
Want to know how to “get” 20-50 per month or more?
First, let me tell you WHO the “New” P.I. Patient is.
The new P.I. Patient did not get in an automobile accident.
The new P.I. Patient is not part of a “Med-Legal” case.
The new P.I. Patient isn’t a “Personal Injury” patient at all.
The new P.I. Patient is EVERY patient who comes into your office.
Meaning, if marketed to and dealt with properly, they are “worth” as much as or more than a P.I. Patient.
For example…
A cash or typical insurance patient comes in. They just want to get out of pain and out of your office as quickly as possible.
So that’s what you do for them.
In 1 visit, 2 visits, 8 visits, 12… It doesn’t matter because that’s not where the money is.
No more $100 or more per visit because even THAT’S not where the money is.
Then, you release them before they release you and have ChiroTrust continue to communicate to them for you, continue to position you properly, and continue to provide them value.
If you have ChiroTrust do that to not only your patients, but your entire community, then each patient will be worth as much or more than a P.I. Patient.
They will come back.
They will refer.
Their “Lifetime Value” will compete with the typical P.I. Patient.
That’s how you build a practice full of patients who pay, stay, and refer.
That’s how you keep your overhead low.
That’s how you preserve profits and prevent burn out.
Care for people, not “case types.”
THAT’S where the money is.
