Industries are incestuous and Chiropractic is no different.
Meaning, bad ideas spread from within to a point where they become increasingly irrelevant, ineffective, and just plain stupid.
For example, just last night I watched an interview between two D.C.s about ways to persuade patients to buy more care than they would naturally want.
One of the docs—someone whom I actually do respect—admitted that he too must be duped into what he characterized as the truth. Otherwise, like patients, he said he ends up doubting some common Chiropractic opinions.
But here’s the problem…
Patients aren’t Chiropractors. They represent “the market” and the market is what it is. You can’t change it. Heck, you have a hard enough time feeling confident in what you think you believe in!
Sure, you can expend an enormous amount of energy “converting” some to your beliefs and values—but not that many.
As a consumer, which turns you on?
A. Being sold something you don’t think you need or that you think might even be harmful.
OR…
B. Buying something you already want, something that you’re already sold on.
Building a practice can be extremely difficult or extremely easy.
Do it right.
Do it wrong.
Do it alone.
Get some help.
You choose.
I recommend doing it right and getting some help.
