In Chiropractic, you hear a lot about “headspace”—especially as it relates to Chiropractic philosophy, “The Big Idea”, and/or anything related to patient interaction and education.
But what is rarely discussed or acknowledged is the importance of having reasonable marketplace expectations, reasonable goals, and reasonable business models.
Notice one thing in common: the word “reasonable”.
Most D.C.s are not reasonable. Far from it.
Meaning, when it comes to practice building, they don’t use reason.
Instead, they rely on how pumped-up they feel, how much money they have in their checking account, and how much faith they have in the claims made by seminar promoters, internet “experts”, and chiropractic consultants.
Chiropractic is one of the easiest businesses to succeed in, yet most D.C.s create layers and layers of complexities over time.
These complexities eat up profits and require an unnecessarily amount of staff, square footage, and marketing.
ChiroTrust is about building practices using reason.
Is it reasonable to assume your marketing answers the question, “Why should we choose you over all available options including doing nothing at all?”
Is it reasonable to assume that most of your patients will come back and will want to refer others?
Is it reasonable to assume that your collection goals match your skill set, your work ethic, and the value perceived by your customers?
But wait, there’s more!
Like most D.C.s, most patients aren’t reasonable.
The good news is that there is one solution: simplicity.
Everything these days must be easy to understand and consume.
The days of “The three-day report of findings”…
The days of “Lay lectures”…
The days of “Asking for referrals”…
The days of “Calling missed appointments”…
The days of “Free exams”…
The days of “Pre-pays”…
The days of “PVA stats”…
The days of “Over treating, over billing, and over selling”…
….are over.
Use reason.
Simplify. (Less is more. Simplification is a never ending process.)
Build trust over time. (Our members attract patients without advertising by building and maintaining Trust.)
Take your time. (The past is the past, you can’t make up for the past. Just don’t waste today!)
