There’s a saying,
“If everyone is your market, then no one is your market.”
…that is why “because everyone has a spine” isn’t a marketing strategy.
The worst marketing message—website, business card, lecture, etc.— includes everything that you know or believe Chiropractic can help.
The best marketing message is singular.
One market, one message.
The best message matches the market—giving it exactly what it wants.
Want to attract more patients?
Narrow your practice down to one market.
See, it’s easier and way more effective to employ one message to one market than it is to generalize your practice… or even worse, segment your practice into multiple businesses:
- Weight Loss
- Cold Laser
- Functional Medicine
- P.I.
- Massage
In an attempt to “diversify” and increase revenue, many D.C.s do and market all of the above under one roof.
Yes, that is diversification.
But that is also a terrible way to make money.
All that creates is more stress, more overhead, and a lot more work.
For example, just yesterday I spoke to a great guy over the phone. In July, he collected approx. $60,000.00 but his overhead is around $45,000.00.
Not a good way to make $15,000.00 pre-tax dollars.
A better way to make 15 grand would be to simplify and singularize.
That way, he could collect 30—not 60—and still make 15.
With…
Less work
Less staff
Less hassle
