Running a business is such a huge brain game—it’s an eternal struggle and relationship between actions and results.
It’s always wondering what is and what is not worth the effort and/or expense—especially when stats are down.
When stats are down, it is not uncommon to freak out, doubt, and want to stop and shop.
Stop what you are doing and shop for something else.
- New staff
- New strategies
- New systems
And although that can have merit, what typically works better is slowing down and going on a fact-finding mission.
What are the stats? ( Don’t guess, downplay, or embellish. )
…about you?
…about your practice?
…about your patients?
…about your actions and inactions?
Take the emotion out of it, add some stats, and sprinkle it with some common sense.
If you are not systematic about your thoughts and actions, you risk changing variables that may be the only ones keeping you afloat.
Long-term success doesn’t happen like this…
Here’s what it really looks like…
So be careful, reasonable, and most importantly, calm.
Sometimes going forward is really going backwards.
Sometimes going backwards gets you back on track.
…and Lady Luck comes and goes.
But if you keep a light out for her, she will return.
Embrace what is.
Pay attention.
Be patient.
