How often do you communicate with every patient who has ever been in your practice?
Here’s the bad news…
If anyone on your patient list has not been communicated with in over a year, then they will be as responsive as a stranger to your marketing attempts—maybe even LESS responsive.
So what IS “communication”?
Here is what it is NOT:
- Birthday cards
- Holiday cards
- “We Miss You!” Postcards
- Telemarketing
- Occasional mailings and/or emails
These days, you MUST communicate to your list daily. Yep, daily!!! (Mon.-Fri.)
How?
With VALUE, not solicitation.
Real value… Entertainment, Knowledge, Insight.
Here’s the good news…
NO OTHER CHIROPRACTOR HAS YOUR LIST.
That is why YOUR list is soooooo unique and valuable.
