You may find this interesting…
Yesterday, a new member contacted us and said that after 3 months, his new patient stats have not gone up. As a matter of fact, they went down a little.
Knowing how to diagnose these situations, I had my staff schedule a call with him.
It took me less than 10 minutes to figure out why, but well over an hour to explain it to him and his wife.
Why that long?
Not because they disagreed or sounded resistant to change…but because I really felt for the guy. He’s been practicing for 38 years, collecting about 18k a month with overhead at around 12k.
Other facts…
Although his practice was located in an area with home values of approx. 150k, he was charging $180-$220 for first visits and approx. $50 for subsequent visits. – BOTH TOO HIGH
He said each patient is in his office approx. one hour on “day 1” and they leave without getting tx. – TOO LONG
His day 2 “report of findings” takes him about 1/2 hour.- TOO LONG
He works Monday thru Saturday. – UNNECESSARY
The name of his office is his last name followed by Chiropractic. – DOES NOTHING TO ATTRACT PATIENTS.
His phones are not consistently answered live when his office is closed. – LOSING PATIENTS
He tries to get each patient on what he described as “maintenance care”. — KILLS RETURN VISITS AND REFERRALS
Prior to joining, he had approx. 320 patient emails and was emailing them a once-a-month newsletter. Once a month. – WRONG FORMAT, BAD CONTENT, NOT NEARLY FREQUENT ENOUGH
He treats his patients in an “open area”. – UNPROFESSIONAL AND DEVALUES HIS CARE
By the end of the call, he was looking at his practice with new eyes—from the patients’ perspective, not his.
I told him EXACTLY what to do and he seemed anxious and willing to comply to my recommendations.
If he does, he could be 6 months away from attracting 40+ new patients per month.
…maybe more!
Next week, I will be doing a live phone call with ChiroTrust members to go into the details of my recommendations for this doctor and my reasoning behind it. If YOU would like to listen in to the call, reply back to this email and just put “count me in” and on Monday, I will email you the day and time of the call.
