Do you have a nice office, competent staff, loyal patients, and a caring heart?
Do you have a good name in town?
Have you ignored the temptation of adding unnecessary products or services to your practice just to make a buck?
If so, I salute you.
But if doing the right things for the right reasons hasn’t yet paid off for you, then maybe I can shed some light as to why that is.
Many good-hearted Chiropractors, like yourself, resist self promoting. It goes against their grain and I get it.
You are concerned that others may perceive you as a money-hungry, struggling D.C.. It’s a valid concern.
You want a thriving practice without all the attention, hype, or fanfare.
I don’t know about you but every Chiropractor I know and have observed through the years who heavily and aggressively self promotes (and by all appearances looks and acts successful) has eventually crashed and burned.
So what CAN you do? What SHOULD you do?
Here’s what works…
- ASSOCIATION, DIFFERENTIATION, AND A WELL THOUGHT OUT PRACTICE NAME AND “TAG LINE”.
- SYSTEMATIZED AND APPROPRIATE COMMUNICATION
- VALUE-ADDED CONVENIENCE
- SIMPLIFIED PRACTICE PROCEDURES, POLICIES, AND PRICING.
- REPLACING “PVA” WITH A “WE ARE HERE WHEN YOU NEED AND WANT US” ATTITUDE.
This is how you create a self-sustaining, momentum-building, low-hassle practice.
Patients through patience.
