Nothing beats a referred-in patient.
- In their eyes, you come pre-approved.
- They come at a lower procurement cost (time and money) and are prequalified and pre-sold.
- They are most likely to start, return, and refer.
- They take less time to process and manage.
- You feel valued and appreciated.
Sadly, most Chiropractors spend more time and money replacing patients than they do creating fertile ground for more referrals.
That’s why over time, their overhead and stress rises.
So why do patients refer and how can you make it easier for them to refer?
They refer because they trust you.
They refer because they perceive value in the exchange.
They refer to feel relevant.
So obviously, YOU have to build trust, provide value, and BE relevant.
You can’t create all this with spinal screenings, free exams, charging more than necessary, or by focusing on you, your product, or your message.
You make everything about them.
You listen.
You provide convenience.
You keep in touch.
You give them what they want, not what you want them to want.
“No pressure, no problem” is your mantra.
Your marketing, your selling, your promoting—all virtually invisible—are seamlessly attached to you and your practice.
