Let’s be real…
Without symptoms, every Chiropractor would be out of business.
Virtually every single “new” patient is motivated by pain.
Sure “straight” Chiropractic means something to some Chiropractors but not to consumers and patients.
This doesn’t mean that there isn’t a place for appropriate patient education at the appropriate time to the appropriate patients but let’s not fool ourselves because we are not fooling the marketplace.
Want to help more people with Chiropractic?
Then ask yourself this question often…
“Is this about me or is this about them?”
Get this “straight”…
The universe, the marketplace, and your patients could care less about what you and I think.
Nobody cares about our needs.
In business, it would serve you well to think, be, and do what best answers the question, “What’s in it for me?”
And “me” is not “us”…
“me” is “THEM”.
