After treating thousands of patients and assisting thousands of doctors, I’ve realized just how similar they are to one another.
What I mean is: What patients don’t want you to know is no different than what you don’t want me to know.
I’m okay with it and you should be as well.
Actually, I’m soooo okay about it that I built a business around it.
- They wonder who you really are.
- They never lose all their skepticism.
- They are “cheating” on you.
- They will give you some of the credit and most of the blame.
- They think that you can’t possibly care about their welfare as much as you really do.
Don’t let this get to you.
Don’t try to change them or change yourself.
You will only make things worse.
Build your business around it.
