Marketing is not advertising.
Marketing is not Facebook ads.
Marketing is not spinal screenings, health care classes, or patient appreciation days.
Marketing is not generating and converting leads.
Marketing is not “closing”.
It’s much bigger than that.
It’s more elegant, continuous, and seamless.
Marketing is the attraction and maintenance of attention.
It creates value and value creates trust.
It’s how markets and people open up to you.
- Who you are
- How you act
- Your appearance
- Your office aesthetic
- Your practice name
- Your attitude
- Your service
- Your price point
- Your reliability
- Your predictability
- Your positioning
- Your office hours
- Your practice name
- The results that you achieve
- What you say and resist saying
It’s all marketing.
Marketing is everything and everything is marketing.
That is why the best and most effective marketing is invisible.
