Marketing using videos can be time-consuming and expensive but more than that, if you don’t already have a practice that has all its ducks in a row, making videos can be a TOTAL WASTE OF TIME.
YOU FIRST MUST HAVE…
- A great Reputation
- The Right practice name
- The Right patient experience
- The Right pricing
- High patient compliance/retention (High LTV, not high PVA!)
- High % of new patients coming from referrals
- ALL ChiroTrust systems in place
- Have at least attended one “Committee” meeting. Free for ChiroTrust docs. (www.TheChiroTrustCommittee.com)
So if making videos sounds intriguing to you, start slow, start small, and don’t spend much time or money.
Here’s how…
- Use your smartphone (or iPad)
- Use an inexpensive (or free) video editing app.
- Upload to YouTube, Boost as a Facebook ad, Email to your list.
We will go over this more at the next “Committee” meeting!
Also, as you know, I’ve spent a lot of money on video but just for “fun”, I created two over the weekend on my own—both in less than 20 minutes.
Yes, I know, making these 2 videos violated my “Delegate what you can delegate” rule… but since I delegate so much, I can afford to cheat once in awhile. 🙂
So here are my 2 VIDEOS!…
https://youtu.be/ol_KJRrtRhs
NOT PERFECT BY A LONG SHOT BUT LIKE MOST SUCCESSFUL BUSINESS OWNERS KNOW, “PERFECTION IS SELDOM REWARDED.”
