Free or low-cost seminars for Chiropractors designed to “upsell” you to a program, coaching group, or to pitch whatever the “guest speaker” is selling.
A “Free Webinar” that ended up being a total sales pitch.
Have you ever experienced any or all of these?
How did it make you feel?
“Baited and switched”?
Lied to?
Disappointed?
If you answered yes, then it’s no wonder why many D.C.s are so skeptical and skittish… they’re sick and tired of all the B.S… as they should be.
Well then, have you ever thought of this?…
Most Consumers feel the same way about Chiropractic
- “Free Exams”
- “Report of Findings”
- “Spinal Care Class”
- “Patient Appreciation Day”
- “Health Care Lectures”
Let’s be honest, these are “Sacred Cows” in Chiropractic created decades ago to market Chiropractic.
The good news is that there’s a better, easier, more honorable way to grow your practice…
- Give patients what they want and absolutely nothing more and nothing less.
- Maintain the relationship by providing them value before, during, and after care—regardless of their PVA, Case Type/Value. (We got you covered.)
- Stop selling. Stop it. Serve instead.
Last night, I did a last-minute phone call with some docs who just joined ChiroTrust. It was a casual, down to earth, and honest discussion of Chiropractic, Chiropractors, and Consumers.
Basically, I elaborated on how consumers see us and what to do about it.
If you want to listen to it, go here: WednesdayNightCall
I’ll keep it up til midnight tonight.
Tomorrow, I will show you a few emails from Docs and links to an audio response that I emailed them. I think you will get something out of it as well.
