Should Chiropractors generate “leads”?
What is a lead?
What are the pros and cons to “lead generation”?
What’s the best strategy?
All this will be covered in this week’s TTT emails so make sure you read ‘em today through Thursday.
Okay, let’s get started by first defining terms…
What is a “lead”?
A lead is someone who raises their hand and says that they are interested. Those who provide their snail mail are potentially more valuable than those who give you their email address and those are more valuable than those who are only part of a tracking pixel audience.
However, not all leads are created equal.
Most are tire kickers—well over 95% in most cases.
So the real discussion is, how to get to the +/- 5% who really are motivated and is lead generation the best way to do it? I will discuss that later this week.
For today, I just want you to know that most leads have no value. None. Yet, they can be expensive to get both in actual dollars and time/energy (even if you can get some for free).
So should you run ads in the paper?
Should you run ads on Facebook?
Should you do any “Social Media”?
Should you “lead generate”?
Before you say, “Absolutely!”…get through this week’s TTT emails.
…Because just because you can lead generate, doesn’t mean that you should.
