ChiroTrust is about building and maintaining a practice using social proof, by association, “The Pledge”, and your ChiroTrust Blog.
That is why your ChiroTrust business card, DomeTag, and the Roizen Video are so valuable to you.
All were built and evolved after years of “split testing”.
“A” versus “B” for over close to 2 decades.
Every month, behind the scenes, we are split testing something for you… that is why you may notice subtle tweaks in how and what we do for you from time to time.
You…
So how much should you spend to marketing your practice?
It depends on how much you want to collect.
I recommend 5-7% of how much you WANT TO COLLECT.
That way, you can implement all the many things needed to attract and keep patients.
Attracting patients is fun and exciting but remember this…
The most profitable patients are the ones who are referred in… NOT the ones attracted by spinal screenings and/or discounted offers.
Patience over time, my friends.
