Congruent = Across The Board Agreement
Sequential = Appropriate Timing
Synergy = Massive Leverage
Congruent Sequential Synergy is a term that I coined that describes:
- How I do business,
- How I make decisions, and
- How ChiroTrust continues to evolve.
For example, I recently improved the “In Good Hands” newsletter by changing its name and content.
Now it is more congruent with everything ChiroTrust—specifically the “Daily Health Updates”.
Now the “Monthly Pain Relief Updates” aren’t in a box called “newsletter”.
No longer can it be compared to anything else.
That’s the power of positioning.
Now, the monthly mailing is congruent with the “Daily Health Update” emails that will also link to the “Pain Relief Updates” starting October 1st.
I used to charge for The Committee.
Now it’s free for members.
I used to do morning calls.
Now I use that time to think and execute more and better ways to serve you.
Get it?
That move is what I call “Congruent Sequential Synergy”.
Agreement + Timing + Leverage
Currently my team is creating ways to tie ReliefAssist in with ChiroTrust so that no only do you monetize your daily emails, but that you have a proprietary way to attract more business. (More on this soon.)
Building a business is about adding, observing, tweaking, deleting, changing, bundling, and simplifying.
It’s a constant never-ending process.
It’s something that most business people are adverse to.
Why?
Because for them, it represents change.
Want to succeed bigger and faster?
Seek, accept, and embrace change.
…Especially if it creates congruent sequential synergy.
Because change is constant and how you adapt, create, and respond to it will determine your fate.
