There are many aspects to successfully running a practice that must be learned that have little-to-nothing to do with treating patients…
- Marketing,
- Marketing, and…
- Marketing
And I’m not referring to “advertising”.
How you look is marketing.
What your staff looks like is marketing.
Practice aesthetics is marketing.
The name of your practice is marketing.
How you position your practice is marketing.
What you say, don’t say, and how you say it is marketing.
The value that you provide them throughout their lifetime is marketing. (This email is marketing!)
It’s all marketing.
…and it requires skills, thought, and constant implementation.
The best marketing and marketer can build a practice faster and bigger than the best Chiropractic Clinician in the world.
There, I said it.
Now does that mean that Chiropractic skills do not matter?
Absolutely not but…
If you think that you shouldn’t have to market your practice…
If you think that you, your practice, your patients, and your area is unique/different and shouldn’t/doesn’t require “marketing’…
If you think that you shouldn’t have to market your practice because you don’t like marketing and because that’s not why you went to Chiropractic College…
Then you aren’t living in the real world and you’d be better suited adjusting patients for another Chiropractor for a paycheck.
A quote from a successful marketer we’ll call “JR” recently said this…
“For Those Who Get It, No Explanation Is Needed,
For Those Who Don’t, No Explanation Will Do.”
And one of my most successful ChiroTrust members, Dr. Michael Reiss, shared this great quote with me…
“I Can Explain It For You,
But I Can’t Understand It For You.”
Lastly, between me and you, I will say this…
“Don’t expect to understand.
Delegate your marketing to ChiroTrust
and just do what you do best…
we’ll do the rest.”
