“Long-Term” Thinking
Want to ruin your practice?
Think short-term.
“Pre-pays” are short-term.
“Patient Appreciation Days” are short-term.
“P.I. practices” are short-term.
Even “educating” patients about Chiropractic BEFORE the got what they want—which is what motivated them to see you in the first place—is short-term thinking.
Any business model, strategy, promotion, etc., that attempts to extract and/or take advantage of the most motivated prospect—that puts the money in front of the relationship, spikes collections, increases initial patient visit averages, rushes a process, or virtually forces compliance—is a result of short-term thinking.
The benefits to your practice, to your emotions, to your ego, and your checkbook are an illusion.
It’s like eating desert for dinner or painting a car before taking the dents out. Sure, it feels good or looks great from afar but in the long run, it loses its luster and can be outright devastating.
On the other hand, thinking long-term does quite the opposite.
Long-term thinking doesn’t put the cart in front of the horse.
Long-term thinking keeps personal and practice overhead low.
Long-term thinking requires you to ask yourself,
“What can I do to build a long-term professional and trusting relationship with my patients?”…
“How can I actually slow down the money-getting process and not speed it up?”…
“How can I build ongoing systems that create leverage?”…
“How can I invest in myself and my patients?”
Long-term thinking is about investing.
Short-term thinking is about extracting.
So if you want a real business, don’t extract.
INVEST… LONG-TERM.
