You probably think that you know the answer to this question.
Or maybe you just figure MD referrals to chiropractors just don’t happen.
When asked, most D.C.s say,
“Because they just prescribe drugs.”
“Because they refer only to physical therapists.”
“Because they think that Chiropractic is dangerous and it doesn’t
work.”
Or the worst response, “I don’t care about M.D.s or their referrals.”
Well you should care. Here’s why…
The majority of consumers think that Chiropractors are back pain
doctors. It is what it is and that’s something that isn’t going to
change despite the 18% tipping point theory.
Also, way more patients go to M.D.s for their back pain than they do
Chiropractors.
When it comes to getting referrals from medical doctors, YOU have way
more control over what happens than you think.
See medical doctors are no different than any other skeptical person.
So how do you overcome the skepticism?
It’s what I call “THE 3 R’S”…
RELATIONSHIP
REPUTATION / CAPABILITIES
REPETITION
You must establish a real relationship.
You must have a pristine reputation.
And you must maintain that relationship and reputation over time (this is key).
Also it doesn’t take too many M.D.s (or D.C.s) to negatively impact
the points of view about Chiropractic in your community.
That’s why, with the help of Dr. Dan Murphy, we communicate to M.D.s
for D.C.s and show D.C.s how to work with M.D.s. and have monthly
meet-ups all over the country so that you and your D.C. peers can look
out for one another.
Generating medical referrals to your chiropractic office should be a top priority.
When it comes to medical referral marketing, you must educate the medical doctors first, so work on the 3 R’s.
We’ll all be better off for it.
