Don’t take insurance?
Are new patients booked only during “new patient times”?
Do you use an answering machine to answer your phones before, during, and after office hours?
Do patients get off their modalities “When the timer goes off”?
Charge patients for “missed appointments”?
Require patients to attend a “spinal care class” and/or to bring their spouse in during the “report of findings”?
Put patients on a “new patient video”?
Do you and/or your staff call patients who haven’t been in the office recently?
Offer “Free Spinal Exams”?
Ask for referrals?
If you are doing any of these things, ask yourself…
Is this truly for them or for you?
Why are you REALLY doing it?
If it’s an attempt to attract new patients, stop “no shows”, or to control, persuade, or influence them to do what you want them to do, then consider this…
If anything is not PURELY in their best interest WHILE ALSO being 100% congruent what they ALREADY believe, agree, and most importantly, WANT (not need), then get rid of it.
Consumers and patients are a lot smarter than you think.
The see through these things.
Minimally, these things create skepticism.
Don’t control.
Serve.
Don’t solve your problems.
Solve theirs.
Don’t sell what people need.
Give people what they want.
And, read the book, “All Marketers Tell Stories” by Seth Godin.
It will reveal what most consultants pray that you NEVER discover.
