“Watching Your Back” requires revealing to you what is working for me and for ChiroTrust members who have followed my advice.
And a common thread in solving many problems is DOING THE OPPOSITE.
Take anything that is challenging you in practice and look what you are doing and ask yourself, “What if I did the opposite?”
Doing the opposite doesn’t solve everything and sometimes doing the opposite will make things worse.
But it still should be part of the thought process.
In Chiropractic, assuming you’ve adopted the “more simple” ChiroTrust approach to practicing, in no particular order, virtually across the board, these “opposite” approaches work great…
- Don’t give long-term treatment plans in advance.
- Let patients go without a structured lifetime maintenance recommendation.
- Don’t do a consult in a dedicated “consultation room.”
- Don’t “bonus” staff on patient visits.
- Don’t discount services to attract new patients.
- Don’t work Fridays or Saturdays.
- Don’t dress casually at work.
- Don’t “educate” patients about Chiropractic during your consult, exam, or even your “report of findings.”
- Don’t call patients after their first adjustment.
- Don’t do “spinal screenings”, “spinal care classes”, or “Patient Appreciation Days.”
- Don’t use brochures and endless loop reception room videos.
- Don’t do pre-pays.
- Don’t use “family”, “wellness”, or “Last Name Chiropractic” in the name of your practice.
- Don’t do “Free Spinal Exams.”
- Don’t use x-rays if the only reason is to help sell treatment.
- Don’t use scripts and/or scare tactics.
- Don’t use therapies if the primary reason is to make more money.
- Don’t have “new patient” times.
- Don’t stress out about your practice — especially in front of your staff, spouse, family, or friends, ever.
- Don’t rely on practice passion for practice performance.
- Don’t let Chiropractic define you.
- Don’t worry about what your peers think of you.
- Don’t do any face-to-face solicitation.
- Don’t go into debt for anything other than a home… assuming you can afford it.
- Don’t live outside of your means.
- Don’t ignore your past patients, ever.
- Don’t work 40 hours a week.
- Don’t think that you deserve anything other than what you are getting.
- Don’t give people what you think they need unless you know that they already want it.
I can go on but I think that’s enough for today.
My point is, question Chiropractic’s status quo. It’s driven by an industry that doesn’t necessarily have you or your patients’ best interest in mind.
Reverse the psychology because you can and more often than not, it’s what patients want.
