Many Chiropractors who join ChiroTrust also have a “consultant” and as a result, have a difficult time deciding what to do. They are confused.
This may help…
Consultants give advice. That’s what they do. Consultants don’t sell to patients. Their market is Chiropractors. It’s an entirely different industry.
ChiroTrust markets Chiropractic practices for Chiropractors. That’s what it does.
Consumers/patients are somewhat skeptical of Chiropractic and Chiropractors so any advice that you follow should be congruent with what consumers/patients ALREADY want.
So when you listen to your consultant or when you listen to a podcast or watch a “webinar” or when you attend a Chiropractic “seminar”, ask yourself,
“Is this what patients ALREADY want or does it require “educating”, “selling”, “convincing”, “proving”, “defending”, “persuading”, etc.?” — Because if it does, it’s going to decrease “conversions”, “referrals”, and “reactivations”.
“Yeah Ben, but there are some Chiropractors out there seeing high volume, closing high-dollar cases, and making a lot of money!”
Yes, but they are few and far between and are born closers.
My advice…
Do what is right.
You’ll be able to do it a lot longer in your career and
You’ll sleep better at night.
You will also feel like a doctor, not a salesperson.
