“Report of Findings” (ROF)
Just one of too many terms and strategies used by Chiropractors and this profession without even questioning its purpose or effectiveness.
Even if you don’t use these words with patients, you should question how you position, provide, and articulate your recommendations.
If you ask me, for the most part, ROFs are structured to set the stage for a fairly scripted sales pitch.
That’s why the best ROF is typically no ROF at all.
No report of findings rooms.
No scripts such as, “I have good and bad news, which do you want to hear first?”
And none of the other tactics that attempt to scare patients into compliance.
Now, you may not be using any of these.
But there may be things you are inadvertently doing or saying that are time consuming, ineffective, and/or back firing that should be thrown out.
Lastly, if it makes you uncomfortable, you can bet that it’s creating discomfort in others.
