Today’s Chiropractic Marketing Tip
One of the fastest ways to improve any business is to eliminate any product, service, policy, procedure, script, action, or way of being that isn’t congruent with the customer’s, client’s, or patient’s pre-existing mindset, pre-existing desire, pre-existing expectation, pre-existing want, or pre-existing point of view.
Anything short of that will create and meet resistance and be ineffective.
So what do Chiropractors do it?
Why do D.C.s continue to say what patients don’t want to hear and sell what patients don’t want to buy?
As a profession, it seems our beliefs are more important than results?
In working with thousands of D.C.s, I’ve heard the 2-3 and 4 day hard sell report of findings, weekends of spinal screenings, open adjusting, high volume/low fee nightmares and endless variations of chiropractic marketing strategies that repel more patients than they attract.
So why do so many Chiropractors continue to do it?
Because so many consultants and chiropractors are focused on themselves and not their patients.
Consultants merely give Chiropractors what they want NOT business advice that is congruent with what patients want.
It’s also because Chiropractors don’t think that you can build a practice with patient satisfaction alone and you know what?…They’re right.
It certainly takes a lot of behind the scenes work to make it happen. That’s why “The Practice Building Alliance” exists; to do most of this work that you quite frankly, don’t have the time, budget, skillset, and staff to do on your own. Let us help you with your practice building, patient communication, and chiropractic marketing. And you do what you do best…take care of patients.
