Let’s be honest.
We all operate in and have affinity for comfort zones — people, places, and things that make us feel valued and safe.
In Chiropractic, it’s at seminars, home, and the office with our peers, patients, friends, and family.
Preaching to the choir.
…and it’s also by adopting a point of view and sticking to it.
But that’s not where growth comes from.
Growth comes from operating outside of our self-imposed bubbles and from meeting people where they’re at (literally and figuratively), provided your positioning that doesn’t discredit you, of course.
Growth also comes from learning more elegant ways to self-promote and letting go of the worn-out strategies and tactics that have devalued the profession.
Things like…
- Spinal screenings
- “Free exams” and/or enticing discounts
- Multi-day sales presentations designed to “close” the patient on long-term treatment and/or pre-pays.
- Disingenuous spinal care classes with procuring patients as the primary motivation
- Open adjusting
Those things listed above are how most D.C.s got out of their “comfort zones” in the past but they’re even more ineffective now than they were before.
What I’m recommending is to embrace change.
Evolve not only as a Chiropractor but as a marketer and a business person.
…but in baby steps.
ChiroTrust enables D.C.s to experience a new way to engage with their patients and the general public and although it initially requires many to get out of their comfort zone, what they discover is that their comfort zone expands in a natural and enjoyable way.
…and so does their practice.
