Opening a practice.
The smell of new carpet, fresh paint, the installation of equipment, furnishings, décor, website and business card design, and maybe a city-supported “grand opening”.
The pride that is shown by friends and loved ones.
Creating something out of nothing is pretty exciting.
But then reality hits.
Those whom you paid to help get the office opened are on to the next job.
All that remains is your office, you, and an endless amount of decisions…
– How to best manage your time and money
– How to market, promote, and “advertise”
– What to do?
Many months or years of this without much back in return can kill a Chiropractor’s spirit, motivation, and hopes for the future.
If this is you, let me tell you that I’ve been there.
I was licensed at 30.
$50,000+ and 2 practices in, I lived and slept in my office for 4 months… sleeping on the floor, showering at the gym, and doing everything I could so that no one, including my C.A., found out.
What this taught me is that patients primarily care about getting out of pain and out of the office as quickly as possible.
That the concept of “educating” patients was invented by people in Chiropractic who sell seminars, wall posters, brochures, etc.… to Chiropractors.
I also learned the hard way that just like trying to exercise through a bad diet, there’s no amount of money, prayers, work, optimism, consulting, equipment, products, services, or “education” that can save a poorly positioned and poorly marketed Chiropractic practice.
If you like people, have good hands, and are still struggling, then chances are (by no fault of your own), you’ve positioned and marketed your practice just like every other small business that is doomed for closure: poorly.
…but unlike them, you can do something about it.
You have a ChiroTrust.
As you know, we don’t bind D.C.s to contracts. We are month-to-month only.
We are determined to help your practice grow because if you DON’T win, nor do we or does this profession.
Sure, we’ve disrupted the outdated services and advice sold to Chiropractors and have made it more difficult for consultants to survive… but it was long over due, don’t you think?
