Since it’s Friday, it’s my day off.
I’m heading to Target to get few things for Makiah’s 11th birthday party.
The rest of the day I’ll be helping supervise the festivities which includes going to the movies. Wish me luck. 🙂
So, I’ll be brief.
Chiropractors aren’t controversial.
…but Chiropractic is.
If you don’t believe it, you’ve been hanging out with only Chiropractors for too long.
Will it ever change? Maybe, maybe not. But as it relates to your practice, it doesn’t matter either way.
See, it doesn’t really matter what people think about Chiropractic. What matters is what people think about you.
Hang your practice hat on you, not Chiropractic.
Because Chiropractic isn’t the product, you are.
Practice as if you are the only Chiropractor on the planet.
…as if the word “Chiropractic” doesn’t even exist.
NOT because there is anything wrong with the word.
It just doesn’t define who you are.
You should be at the mercy of who you are…
Not at the mercy of what people think Chiropractic is.
Chiropractic shouldn’t define you.
But to your patients, you define Chiropractic.
So don’t commoditize yourself by educating patients about what Chiropractic is.
Educate them about who you are.
